CHINKARA

chinkara produces the world's most loved brands.

meet the producer:

A dynamic, outgoing, and creative leader, Chinkara Singh believes that at the core of all good business lies strong relationships, trusted partnerships, and fair and balanced negotiation.

With a degree in Television Communication and Film Storytelling, Chinkara’s passion for the creative narrative runs deep. But she also knows that there’s so much more that goes into making effective, entertaining work. How we execute is as important as the creative vision itself. Not only through cutting edge technology, but through developing inclusive and diverse teams in departments, and in vendor relationships. Guided by a certification from Cornell in Diversity, Equity and Inclusion, Chinkara works as an industry activist and volunteer to be a voice for minority film professionals and unapologetically asks the industry to “free the work”.

Professionally, Chinkara has run multiple broadcast departments and managed cross-department workflow, using a knowledge base of production, tech, talent, business affairs, legal contracts, client scopes, and forecasting. Consistently serving as the production logistical voice on client calls, she steers conversations towards production answers and builds excitement around creative results. Chinkara is an expert at managing client expectations, with the ability to identify and articulate alternative solutions when challenges or changes arise. 

With a business mindset, the financial wellbeing of a department is a welcome discussion, and Chinkara can easily expand departments on an as needed basis including bringing in production and post production freelancers.

Most importantly, Chinkara also deeply cares for people, their wellbeing and what they need to develop their skillsets. While remotely growing a broadcast department through COVID, Chinkara spent time to with each member individually and dug in deep to get the team safely back on set in 2020. All while thinking outside the box, expanding the department internationally, and building a network of remote capabilities to provide effective and innovative ways to get the work done – and done right.

Privileged to be trained by the best leaders over decades of advertising, being part of award winning teams across 17+ advertising agencies, Chinkara flexes her nimble nature, small and powerful footprint, and trust. Lots of trust. She is a fixer. She is always client facing. She solves problems most find too daunting. Inherently, curiosity first is in Chinkara’s nature. From building computers at age 12 to helping friends test run apps, Chinkara has always been driven to learn new tech and new ways to mentor, while pursuing self-growth and team growth.

The shiny awards are the cherry on top; and the Clios, Lions, Addys, and Webbys, are great. For agency producers, the job is more than awards. What they do is complex. They are the hinge between ad agencies and vendors. How they perform in prep, production, and finishing, is always held to the highest expectation, and delivering on time and on budget is key. They are tirelessly driven to help their clients succeed. And Chinkara’s clients always succeed.

Key Strengths:

Creative Content Production – TV, Web, Radio, Long Form

Diversity, Equity, and Inclusion - eCornell University Certification

Leadership of Large Teams

Creative Problem Solving

Bidding and Scoping Production Work

Cross Department Workflow

Production Partnership Resourcing

Client Relations

View Resume