PRESS

LBB 5N30 Anything But advertising

Great Guns USA and LBB return with the final episode of 5N30 season three, the panel show celebrating the industry’s creative spirit - and the personalities that keep it moving forward. Covering ‘anything but advertising’ this week’s panel touches on everything from reinventing mentorship to accommodate remote working, to learning from those around you. 

This week, Olly Blackburn, director at Great Guns USA and LBB’s Americas editor Addison Capper are joined by returning guest Bianca Guimaraes, founding partner and ECD at Mischief USA,  Lora Schulson, head of production at 72andSunny North America and Chinkara Singh, SVP, group director, creative production Area 23. 

Little black book

Area 23’s SVP of broadcast production explains why, in 2021, how you produce has become just as important as what you produce.

STOKEMETER PODCAST

Chinkara Singh is the Senior Vice President of Broadcast Production at AREA 23. In this episode, Chinkara shares her passion for creating narratives that run deep and how that translates to both meaningful and entertaining productions. She also shares the importance of caring for people deeply and how that foster a great sense of unity on set. This has its own reward as individuals at all levels feel a sense of value, loyalty, and pride for what they do as they understand that each level contributes to the entertainment that touches the masses. It’s a system that has led to a number of recognitions such as the Cannes Lions, Clio, Clio Health, One Show, Mixx, Manny, D&AD, Webby, MM&M, and AdAge Creativity Awards. Enjoy the show!


AWARDS

AREA 23 - MOST CREATIVE AGENCY ON THE PLANET

Realizing EDI in our Creative solutions - MM+M Panelist

D&AD EXECUTIVE PRODUCER RANKINGS 2022- #17

LITTLE SUGAR

2022

Cannes United Nations Grand Prix for Good

Cannes Gold Health & Wellness - Gold

Cannes Silver Health & Wellness - Silver

Clios Health Health & Wellness Audio Craft Music - Gold

Clios Health Health & Wellness Film - Gold

Clios Health Health & Wellness Film Craft Music - Gold

Clios Health Health & Wellness Audio Other - Silver

Clios Health Health & Wellness Digital/Mobile & Social Media - Silver

Clios Health Health & Wellness Direct Film - Silver

Clios Health Health & Wellness Film Craft Copywriting - Silver

Clios Health Health & Wellness Film Craft Animation - Silver

Clios Health Health & Wellness Integrated Campaign - Silver

D&AD Animation: Graphite Pencil

LONDON INTERNATIONAL AWARDS 2022

Craft Grand LIA - Health & Wellness

Gold - Health & Wellness: Public Service

Gold - Health & Wellness: Craft Animation

Sick Beats - grand prix pharma & audio

2021

Cannes Grand Prix (Radio) Sick Beats
Cannes Grand Prix (Pharma) Sick Beats
Cannes Gold (Use of Audio Technology) SickBeats
Cannes Silver (Innovation) Sick Beats
Cannes Silver (Experience & Activation) Sick Beats
Cannes Silver (Use of Music) Sick Beats
Cannes Bronze (Digital Craft) Sick Beats
Cannes 9 Shortlists Sick Beats


One Show Gold Pencil (Innovation in Radio/Audio) Sick Beats
One Show Gold Pencil (Experiential Radio/Audio) Sick Beats
One Show Gold Pencil (Innovation in Music/Sound Craft) Sick Beats
One Show Gold Pencil (Use of Technology) Sick Beats
One Show Gold Pencil (Craft Use of Sound) Sick Beats
One Show Gold Pencil (Craft Use of Music) Sick Beats
One Show Gold Pencil (Digital Use of Technology) Sick Beats
One Show Gold Pencil (Innovation in Health & Wellness) Sick Beats

One Show Silver Pencil (Experiential & Sound) Sick Beats
One Show Silver Pencil (Custom Content) Sick Beats
One Show Silver Pencil (User Generated Content) Sick Beats
One Show Silver Pencil (Innovation in Design) Sick Beats
One Show Bronze Pencil (Innovation in Digital Craft) Sick Beats
One Show Bronze Pencil (Real Time) Sick Beats
One Show Bronze Pencil (Visual/Audio Craft) Sick Beats
One Show Bronze Pencil (Use of Technology) Sick Beats
One Show Bronze Pencil (Mobile Integration) Sick Beats

D&AD Wood Pencil (Product Design) Sick Beats
D&AD Future Impact Pencil (Design) Sick Beats

Clio Gold (User Experience) Sick Beats
Clio Silver (Streaming Content) Sick Beats
Clio Silver (Creative Use of Data) Sick Beats
Clio Silver (Partnerships & Collaborations) Sick Beats
Clio Bronze (Branded Entertainment) Sick Beats
Clio Bronze (Product Design) Sick Beats
Clio Bronze (Film Craft) Down & Out Kidney/Horizon
Clio Bronze (Integrated) Down & Out Kidney/Horizon

 

JUDGING

AICP 2024

The D Show (Detroit Ad Show) 2024

College 48 2024

Film Supply / Musicbed Challenge 2024

The Gail Awards 2023

AICE